too much too soon

faze action, originally uploaded by thebeathunters.

FAZE ACTION
IN THE TREES
nuphonic,1996
SIMON AND ROBIN LEE are the funky brothers behind the FAZE ACTION concept. as bona fide disco music connoisseurs, their sound was an instant blast: lush strings and heavy bass bringin' the dancefloor back to the best undeground disco years, without the cheese or the rollerskates.
it was luminous and sensitive dance music, the epitomy of deep house that you could actually get lost into in da club and listening at home on a rainy sunday. it was the golden era of UK house music at its best and all early NUPHONIC releases were amazing: FREE CHICAGO MOVEMENT, BLAZE, ESG, YELLO SOX, BLACK JAZZ CHRONICLES... for a year or two, you just had to grab the new nuphonic release to stay on the edge of the best music world/clubwise, as featured on their first comp NUPHONIC VOL.1
but from1999 on, the whole thing grew out of proportion: the label parted from the 12"s only politics and added a lot of artist's full-length albums to the release list: FAZE ACTION's 2nd opus, BLACK JAZZ CHRONICLES, SOUL ASCENDANTS, BLOCK 16, FUG, ADAM GOLDSTONE, and prestigious compilations like David Mancuso's THE LOFT vol.1 &2, NORMAN JAY's GOOD TIMES vol1&2 and XPRESS2, LAST NIGHT A DJ SAVED MY LIFE, etc... almost all of these were beautifully designed/packaged albums classics but very costly projects, too. the tough turning point of the new century hit hard both the UK house music/club scene and its derivated record industry and nuphonic got flushed away as a leading label. thank god the music still remains and all dicography is available on cd thru amazon or your favorite record dealer.